Video URL http://pirsa.org/21040002
40 years trying to go beyond the Standard Model hasn't yet led to any clear success. As an alternative, we could try to understand why the Standard Model is the way it is. In this talk we review some lessons from grand unified theories and also from recent work using the octonions. The gauge group of the Standard Model and its representation on one generation of fermions arises naturally from a process that involves splitting 10d Euclidean space into 4+6 dimensions, but also from a process that involves splitting 10d Minkowski spacetime into 4d Minkowski space and 6 spacelike dimensions. We explain both these approaches, and how to reconcile them.